Tufcoat, suppliers and installers of shrink-wrap sheeting based in Plymouth, have completed their innovative world-first project using their latest product to market, Tufcoat Wraphix™ Printed Shrink-wrap. This combines state of the art digital printing with our 300µm Flame retardant scaffold shrink-wrap which allows branded shrink-wrap for any advertising or marketing.
The innovation is a real USP in the scaffold shrink-wrap market and for the first time allows contractors and subcontractors to have images and logos printed directly on to projects whilst still benefitting from the weather protection and encapsulation usually provided by Tufcoat.
As part of their first project – a supported housing project in Plymouth, Tufcoat worked with Westward Housing and JEM Scaffolding to weatherproof Plymouth House and ensure that over 70 vulnerable people can remain in residence whilst the £1m refurbishment takes place.
Due to the excellent visibility of the project in central Plymouth, the contractors and client saw this as the perfect opportunity to use the Tufcoat Wraphix™ Printed Shrink-wrap and promote all of the various companies involved with the project, culminating in an increased brand awareness that other shrink-wrapped scaffold projects have simply not been able to achieve until now. Following the success of the project, Carlo Cinque of Westward Housing Group said of the effectiveness of the Wraphix™ “The end result was actually better than what we had imagined. We’ve had major contractors come to us since and ask about who supplied us with the printed wrap”.
Not only does Tufcoat’s Wraphix™ Printed Shrink-wrap allow its customers the regular practicality and function but it is also created using low-density polyethylene, which is less harmful to the environment than PVC or mesh wrapping that would need to have been used for this type of project until Tufcoat’s innovation.
By choosing Wraphix™ over a PVC or mesh building wrap the benefits of shrink-wrap are directly transferred to a project, meaning that projects can be protected against adverse weather, provide environmental containment and display any marketing message on a single sheet.
Citing the excellence of our installs team and the Wraphix™ itself, Richard Barnes, Operations Director of Jem Scaffolding explained “I think the actual two weeks that they had to install was reduced down to about six days. So we put them under a great deal of pressure with a product that they hadn’t used regularly and they really stole the show with what they produced in the end. We’ve had lots of comments from the media and through social media, so it’s worked well for us.”
Following on from their first printed shrink-wrap project on Plymouth House, Devon, Tufcoat’s innovative new product has been installed on the prestigious Grosvenor House, a JW Marriott hotel in London.
Marking a significant creative challenge from the previous project, Tufcoat’s task was to recreate a photo-realistic representation of the building’s facade using our printed 300µm flame retardant shrink-wrap.
By encapsulating the 500㎡ scaffolding and hoist and combining the building design used on the printed wrap with our typical shrink-wrap, we were able to considerately minimise the impact of the works during renovations to some of the hotel’s 496 rooms and suites. The printed wrap allowed us to also ensure the hotel retained a level of aesthetics for its customers, whilst offering the added benefit of weather protection to the workforce as per our clients brief.